Qualquer profissional de marketing do mundo pode lhe dizer que os quatro elementos do mix de marketing são produto, preço, praça e promoção. Esses quatro componentes táticos são popularmente conhecidos como os quatro Ps do marketing. Assim como os principais ingredientes de um bolo são ovos, leite, farinha e açúcar; esses ingredientes de farinha compõem o mix de marketing. Nesta era global, seria errado pensar que marketing significa apenas publicidade. Há muito mais do que isso e vamos tentar entender os quatro Ps na perspectiva de um webmaster que opera sites de jogos online em flash.
Um produto é algo que é oferecido aos consumidores no mercado. Um produto é criado para preencher uma lacuna. É um meio tangível e intangível de satisfazer desejos e necessidades. Nosso produto aqui é um site de jogos online. Você acertou, se pensou que nosso produto é intangível. Um site é um serviço oferecido aos consumidores e que lhes proporciona um determinado benefício. Nosso serviço de jogos online proporciona um certo nível de satisfação aos clientes e, portanto, é classificado como um ativo intangível.
Os produtos oferecidos no site podem ser os próprios jogos. Além disso, o serviço de registro de usuário, o rastreamento de jogos jogados, serviços de compartilhamento de jogos, serviços de alta pontuação, design do site, cores e logotipos, descrições e instruções de jogos e vários outros recursos do site podem ser considerados como o produto do site. O produto deve ser o que o mercado deseja. Portanto, se um webmaster está interessado em servir jogos em flash para seus clientes, essa pessoa deve se envolver ativamente na atualização dos jogos em flash com novos, limpar os jogos mortos e impopulares, escrever descrições e instruções claras e significativas. Tudo isso deve ser feito para garantir que as demandas dos visitantes sejam atendidas.
Preço
O preço é outro elemento importante do mix de marketing. Esse ativo do mix de marketing é aquele que gera algum tipo de rotatividade para a organização. Os outros três Ps podem ser ditos como o custo variável da organização e o preço é o retorno desses custos investidos. As técnicas de precificação podem ser muitas. O preço pode ser baseado na concorrência, custo incorrido, objetivos da empresa, disposição do cliente em pagar, etc.
Para nosso portal de jogos flash online, a estratégia de preços é um pouco diferente. Para muitos, pode parecer que não existe, pois a maioria desses sites é gratuita para acessar e jogar. Muito poucos deles cobram pelos recursos premium. Mas isso não significa que a estratégia de preços não exista. Há sempre alguns meios para recuperar o nosso investimento e neste caso de websites, o método é através da publicidade online. Nossos visitantes nos pagam vendo nossos anúncios. A publicidade online é um tópico amplo por si só. Os programas de editores on-line que podem oferecer métodos de publicidade de custo por clique, custo por impressão ou custo por inscrição fazem parte do nosso mix de preços. Portanto, a exibição desses anúncios deve ser claramente planejada para garantir uma entrada de receita saudável.
Lugar
Lugar refere-se ao canal ou métodos pelos quais você alcança seus consumidores. É o método pelo qual você segrega seus clientes, segmenta-os de acordo e entrega seus produtos e serviços a eles. Para o nosso site de jogos online, a internet abre o mundo inteiro como um mercado. Deve-se escolher cuidadosamente a demografia e a geografia alvo neste enorme mercado. A demografia de jogos online geralmente inclui jogadores que estão na faixa etária de 13 a 29 anos. Falando em geografia, você não está limitado por fronteiras internacionais, pois o alcance da internet está em todo o mundo. Então você precisa selecionar a geografia de onde você pode gerar uma boa quantidade de acessos e receitas. A linguagem do seu site também deve ser baseada nisso. Então,
Promoção
A promoção é o elo que conecta o provedor de serviços e os consumidores. Usando a promoção pode-se influenciar, informar e persuadir os potenciais compradores a usar o serviço ou produto que é oferecido. Os meios de promoção podem ser muitos para sites de jogos. Desde a otimização de mecanismos de busca até o uso de programas de publicidade online, pode-se facilmente planejar suas técnicas de promoção. Uma certa quantia de orçamento é necessária na maioria dos casos para promoção. Programas de propaganda podem ser usados para atingir o público-alvo. As técnicas de promoção devem ser projetadas de forma que comuniquem claramente a mensagem sobre nossos produtos e serviços ao público-alvo, aumentem a demanda de nossos produtos e serviços e também nos ajudem a nos diferenciar dos demais.
Uma vez que o público-alvo é alcançado por meio da promoção, os quatro Ps devem ser capazes de recrutar, reconquistar e reter o público. Recrutar, recuperar e reter visitantes é uma das maiores tarefas desafiadoras para os profissionais de marketing. A marca adequada é a maneira mais bem-sucedida de fazer isso. Depois de criar uma marca online, você poderá atrair e reter os clientes. Mas não é fácil como parece. Muito trabalho duro deve ser feito no mix de marketing para criar uma marca forte. O trabalho resiliente deve entrar nos quatro Ps, pois são algo que um profissional de marketing pode controlar até um certo limite. Um profissional de marketing é sempre limitado por diferentes restrições. Com o objetivo de superar essas restrições, os elementos individuais do mix devem ser variados em certos níveis, e várias pesquisas e experimentos devem ser feitos para obter sucesso no marketing.
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