Explainer videos: All info at a glance

What is an explainer video? And how do you find the right provider? Which styles and areas of application are particularly suitable for explainer videos? You can find answers to these and many other questions here.
1. What is meant by an explainer video?
2. Why explainer videos are so good for your business
3. Different explainer video styles
4. What is the structure of an explainer video?
5. The most important steps to the perfect explainer video
6. How to place your explainer video correctly
7. How to find the right explainer video agency for your business
8. How to measure the success of your video
9. Conclusion

What is meant by an explainer video?

Explainer videos usually last between 1-2 minutes and are informative, digitally animated and as short as possible 2D or 3D animations. They cover simple but also complex topics with the help of scenarios, images, animations, typography and sounds and are perfect for your company.

Why explainer videos are so good for your business

Explainer films are informative, entertaining and are enjoyed by more than 90 percent of users. They are very successful internationally and enjoy great popularity. Explainer videos are particularly valuable for companies: 8 out of 10 consumers buy an app or software after watching an explainer video. Using an explainer video significantly increases the time spent on a website. The explainer video is remembered: More than 80 users remember the explainer video.

Different explainer video styles

Depending on what content you want to convey with an explainer video, different explainer video styles are available:
• Whiteboard: Laytrick style and scribble video Paper drawings cut in laytrick style are filmed or digitally animated. Doodle videos use an effect that makes each frame appear drawn in real time. Both styles often use the hand you see during animation as well. This type of explainer film is considered quite simple and is based mainly on black and white images with maximum scattered color accents.

• 2D color animations: They are very diverse and popular due to their unique style. From simple drawings to detailed animations, everything is possible here and there are no limits to creativity.
• Isometric style: The isometric explainer video style is characterized by its three-dimensional spatial representation created with isometric perspective. Here, large canvases are created, which mainly enable parallel filming of several subjects and their subsequent logical linking. 3D animations are the most advanced explainer videos and are particularly suitable for explaining products in the best possible way. Here, all kinds of products can be presented in a particularly realistic way.

What is the structure of an explainer video?

Explainer videos have certain basic structures, which are also used in most cases. As a rule, they go through the following steps:
1. Problem: Think about a typical problem situation for your target group! Relate your character to this problem and mainly show the problems associated with it.

2. Solution: Next, provide the solution. Explain the main points that make your service or product the ideal solution to the problem presented.

3. Functionality: Show the recipient how your solution works with an explainer video. By allowing your characters to use your service or product, you make it clear how it will help solve an existing problem.

4. Summary: Link the thread back to the introduction, but this time offer a solution to the problem. What can recipients learn from your explainer video about why your offer is the right solution?

5. Call to action: At the end of the explainer video, give your audience a specific action to take after watching the explainer video.

The most important steps to the perfect explainer video

You should follow these steps when producing an explainer video:
• 1st Briefing:
The basis of the explainer video production is created through a briefing. Important components of the survey are: What goal do you want to achieve with the explainer video? What distinguishes your company from others? Who should the explainer video show? Where should the video be used? In which language should the video be created? How long should your video be?

• 2nd concept:
The concept is the next important step in creating explainer videos. The concept includes, among other things, a story, a visual presentation described in writing, and often prior knowledge of sound design. This production phase is very important for the success of the next project!
• 3. storyboards: storyboards are the drawn version of your script. This lists all the graphics that are appropriate for timing your script. In the pictures you can see how your explainer video is divided into scenes. The important thing is that the storyboards are worked out in detail and really fit your ideas, so you don’t have to make too many changes to the animation afterwards.

• Animation: Finally, your images move. Previously created techniques and stylistic devices give your explainer video a special quality and must be carefully selected.

• 5 Sound design and sound: Last but not least, your explainer video needs a proper sound design. First and foremost, harmoniously coordinated speakers, music and sound effects. A professional sound mix is enormously important and a decisive factor in how well your explainer videos are received by potential customers.

How to place your explainer video correctly

To make your project a real success, you need to place and market your explainer video properly so that it is seen by potential customers. Many companies pay large sums of money for the production, but then spend hardly any budget for the visualization of the video.

Recommended locations for your explainer video are:
• Website
• Social Media: Facebook, YouTube, Instagram, TikTok, LinkedIn, etc.
• Online marketing: Facebook, YouTube, LinkedIn, etc.
• Bidding
• Fair
• Chats
• Etc.

How to find the right explainer video agency for your business

If you really want a professional production, you should exclude low-cost providers and work with one of the leading explainer video agencies, such as explain it simple. However, compare in advance and pay attention to the following details when looking for the right agency:
• References and customer feedback
• Competence & Consulting
• Bidding
• Website appearance, social media, online marketing

How to measure the success of your video

You can get an insight into the various statistics on all channels. The more metrics you evaluate here, the better you can see how well your video is being received. Keep an eye on the changes in the key figures after you have integrated the video on your website. You can then draw the right conclusions from this.


After reading this comprehensive explainer video guide, you are already a big step closer to the successful production of your explainer film! It is important that you, as the managing director or the responsible employee, internalize the essential criteria that are decisive for the selection of the right explainer video provider. The more precisely you plan here, the smoother the production of your explainer video will run.